Creative Direction, Branding, Packaging, Advertising
Expanding a local roaster's quirky whole bean coffee brand into sleek cold brew bottles.
When Sputnik Coffee came to us to help design a label for their upcoming cold brew, we faced a challenge in working with one key element of the existing whole bean packaging.
The brand's cute and quirky space dog illustration helps differentiate the coffee on the shelf and has become a key piece of the brand's story – it has also gained quite a loyal following in the Chicagoland area. We made sure that the pups have a dominant presence on the cold brew label by giving them a generous and unobstructed 1/3 of the available label area.
We chose old school paper labels combined with an unconventional pull tab cap to create a unique look and add to the experience of opening the cold brew. The texture of paper labels feels nice to the touch and gives a more craft feel and look in a world where many brands are going for clean and sleek.